Lori Nunis Handcrafted Jewelry will be having a big sale.

Being racist and xenophobic doesn’t pay off. Especially now.

So there are select times in this world when it pays to be a racist, xenophobic piece of shit.

For example, oh, you’re president.

Or you attend MAGA rallies.

Or you’re the chief sales manager at the David Duke Gift Emporium.

Or you live in Biloxi.

Mostly, however, it backfires tremendously.

Take, for example, Lori Nunis, a wedding and Laguna Beach.

Somewhat recently, Nuns (a Laguna Beach resident and owner of Lori Nunis Handcrafted Jewelry) was walking her dog inside Crescent Bay Point Park when she stumbled upon a looming marriage proposal. There was a setup involving some umbrellas and a mariachi band and a photographer, and Nunis—white as the snow, frustrated as a speed bump, Karen as Marsha Blackburn—didn’t seem particularly happy.

Take a gander …

I’ve been a journalist for more than three decades, but this may well be the best exchange of all time:

Nunis: “This isn’t Mexico either, you motherfuckers.”

Woman: “Say hi to TikTok.”

Nunis: “Go back to Mexico.”

Bam.

And, thanks to the power of social media, Nunis is famous. Well, infamous. Wildly infamous. That exchange went crazy viral, to the point where millions upon millions upon millions of people have witnessed an ugly-yet-real moment frozen in time.

I suspect, in the coming days/weeks/months:

A. Lori Nunis will take to Facebook and offer a tearful apology, including some variation of the now-familiar sentence topper, “I’m not racist …”

B. Lori Nunis Handcrafted Jewelry will hold a kick-ass GOING OUT OF BUSINESS sale.

C. The Nunis Family will find Boise an inviting place to relocate.

•••

To be clear, I am not always a fan of social media justice. It’s often ugly and unfortunate and grotesque. We jump to conclusions unlike ever before.

Also, I feel badly for Nunis’ kids, who surely now walk the hallways of their schools with heads low and overwhelming shame. This is not their fault. And the dog is cute, and just wanted a walk.

But this was a real moment, when an ugliness that needed to be exposed deserved to be exposed.

Plus, I could use a new bracelet.