"I'll be dating you in ten years."
Donald Trump invites a gaggle of children to the Oval Office. Just in case some Americans are unaware of the Epstein nightmare.
So, as a guy who has worked in media for a good chunk of change, I’ve learned many public relations lessons along the way. The biggest: Avoidance.
What I mean is, the best way to deflect from controversy is to stay away from it. The NFL, for example, has mastered how it handles (from a public relations standpoint) brain injuries, in that it never, ever, ever discusses the matter. Hell, name the last time you’ve seen a CTE-ravaged ex-wide receiver or quarterback appear on the screen during a game. Answer: It never, ever, ever happens. Because the NFL doesn’t want fans being distracted from shiny helmets and sexy cheerleaders and beer commercials.
I digress.
In case you missed this, Donald Trump entertained some kids at the White House yesterday. They were the grandchildren of Salena Zito, the hard-right journalist who, in the coming years, will likely have to answer the question, “So there were reports Donald Trump participated in pedophilia—and you thought it’d be a good idea to have your grandkids hang with him?” In the aftermath of the brief engagement, during which Trump clumsily distributed pens (devises nobody under age 15 uses in 2025), the White House communications staff inexplicably thought it wise to spread the video far and wide …
And, like—what the crappity crap? Seriously, what the crappity crap? We are reminded, on a daily basis, that either Donald Trump (1) had sex with children; (2) wanted to have sex with children; (3) was close friends with a dude who had sex with children; (4) all of the above. This is a legitimate crisis that is quickly growing larger and larger in scope.
So what does the White House do? Hey, guys—here’s a video of Donald Trump … with kids!
Breathtaking.
Just breathtaking.
PS: On a side note, this is worth watching. If nothing else, as a remainder of what we can/should strive for …
PPS: On a double side note, this is Marcus Lattimore, former University of South Carolina football star-turned-poet. And it is breathtaking …